'You Call That A Career? - Memoirs of a Festival Organiser' by Steve Heap

3 September 2025

My first job in the arts, in 1996, was at The British Federation of Festivals - the national umbrella body for amateur competitive festivals of music, dance and speech. In the office at Festivals House in Macclesfield we often got phone calls from people who actually needed one of the other two national organisations supporting festivals. Our rule of thumb was to redirect callers interested in the larger professional arts festivals (such as the Edinburgh International Festival or the Brighton Festival) to the The British Arts Festivals Association (BAFA) and anyone calling about "a festival in a field" was referred to "the lovely Steve Heap" at the Association of Festival Organisers (AFO), then based in Aylesbury on the offices of Steve's company Mrs Casey Music. I'm not sure when I first met Steve but I clearly remember, in my next job at Making Music (the National Federation of Music Societies), how distraught my folk music-loving colleague Caroline Wright was in 2004 when Steve retired as Director of the legendary Sidmouth Folk Festival after 18 years, marking the end of a glorious era. When I became Chief Executive of Creative Lives (formerly known as the Voluntary Arts Network) in 2005 Steve was already a strong supporter of the organisation and I have had the pleasure of working with him on many occasions over the years. Last year Steve retired as AFO General Secretary, 35 years after setting up the association. And this summer he published his book 'You Call That A Career? - Memoirs of a Festival Organiser' which I have just finished reading. It was fascinating to learn about Steve's childhood in Rawtenstall, his early experiences as a folk singer, drummer and actor and his extensive achievements as festival organiser, promoter, record label owner, visiting lecturer and activist. The book even explains who Mrs Casey was. Steve's voice sings clearly from the pages of the book which is, like its writer, kind, funny, passionate, generous and humble. You can buy a copy from www.mrscasey.co.uk